Jesvin Yeo
Professor Jesvin Yeo’s research interests are in cultural value, human experience and behaviour, and their applications in cultural heritage, education and wellbeing. She explores new ways to spark and distil insight and addresses people’s needs through bold, optimistic design. In the field of cultural heritage, she interacts with traditional artisans and local communities, researching century-old buildings to explore design innovations. In the subject of well-being, she uses design research methods to explore applied design in different fields and integrates functional, emotional and social aspects according to actual needs.
Prof Jesvin is the esteemed author of nine cultural heritage books, notably “Forgotten Heritage: Uncovering Singapore’s Traditional Chinese Puppets”, “A Collection of Singapore’s Fading Traditional Crafts and Trades”, “Vanishing Crafts” and “Architectural Decorations: Negotiating Symbols Across Time and Place”. Her research work, a testament to her expertise, has been published internationally, including journal articles, book chapters and conference papers, spanning the subjects of Singapore heritage and culture, material culture, wellbeing, design studies and education, typography and book design.
Her culturally related creative works have been exhibited internationally, including at the Basel School of Design, the Berlin Communication Museum, the Centre Pompidou Shanghai (West Bund Museum), the Taiwan Design Museum, and the Hong Kong Heritage Museum. Among the 80 international design awards she received are the prestigious Red Dot Award (Communication Design), GOOD DESIGN™ Award, and iF Communication Design Award.
Prof Jesvin Yeo, a graduate of Central Saint Martins College of Art and Design in London (MA) and Nanyang Technological University Singapore (PhD), brings a wealth of experience to her current role at the School of Art, Design and Media at the Nanyang Technological University. Her professional journey includes stints at renowned MNC advertising agencies such as the Publicis Group, Young & Rubicam and Ogilvy & Mather in Singapore and London. She currently holds several key positions, including Deputy Associate Provost (Strategy) at NTU, Director of the Board of Directors of Nanyang Academy of Fine Arts, President of the Singapore Society of Asian Studies, Chairman of the Innovation & Academic Excellence Committee (IAEC) of Nanyang Academy of Fine Arts and Scientific Board Member of the Human Factors in Communication of Design Scientific Board, USA.